WorkShop 8 Ruby on Rails Workshops Report and Evaluation

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WorkShop 7 End of the Line: Production Site Migration and Maintenance

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Workshop 6 Enjoying the Ride: Web framework Alternatives, Scalability and Flexibility

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Workshop 5 Admiring the scenery Forms, AJAX Screen Layout and Mobile Interfaces

1. Ideas for customers enhancing experience on Web 2.0 and mobile technologies

Sales and marketing. Web 2.0 sites provide new sales and marketing venues for companies—ones that are often already geared demographically to certain populations. For example, companies that want to target professionals may choose to advertise on LinkedIn, a business-oriented social networking site, whereas companies targeting the youth market may advertise on FunkySexyCool, a mobile-oriented social network run in cooperation with MTV. In addition, these new online sales and marketing channels compare very favorably to traditional channels in terms of cost. Also, with the mobile technologies, customers can get into different channels at anytime and anywhere they want.
Customer service. Web 2.0 platforms offer companies the ability to create very interactive high-quality customer service sites that network together customers, staff, and suppliers. In addition, companies can create customer service sites moderated by full-time employees that encourages end-user created content and wide participation among users—enhancing consumers’ customer service experience and building loyalty. ( BoozAllen, 2007)

2. Software, hardware, networking, systems, procedures and personnel would be needed to support the Developers in order to provide mobile device interfaces to the OTBS in a stage 2 project. There are four critieria we have to care about :-

- User friendliness
- Didactic efficiency
- Technical feasibility
- Cost effectiveness

The diagram below shows the delivery options , deployment languages and plateforms can be used for the mobile device interface (Attewell, 2005)

3.The improved business process can be divided into four different steps

- Customer contacts the call centre through any of the channels available (telephonist, Interactive Voice Response, Internet etc).

- The confirmation of location process starts. The main objective is to identify the origin of the customer.

- The dispatch system allocates a car.

- The car is contacted and it picks up the customer

This new business process system performs a large number of measurements. The company has been able to identify savings by a reduction of the distance from vehicle to customer . Other benefits for taxi drivers are better information access, new services available and improved work environment. Customers experience reduced estimated time of arrival and faster reservation process. The traffic control office is able to perform real-time information retrieval from the cars and at the same time benefits from location based retrieval advantages, improved information retrieval from the mobile resources and finally, real time notification advantages are also achieved. (Heijden, 2002)

References:

1. BoozAllen, 2007, " Companies to adapt to Web. 20 "<http://www.boozallen.com/media/file/The_Urgent_Need_for_Companies_to_Adapt_to_Web_2.0.pdf>

2. Heijden, 2002, " Buisness Process"
<http://is2.lse.ac.uk/asp/aspecis/20020043.pdf>

3. 2. Attewell, J., & Savill-Smith, C. (2005), ‘Mobile learning anytime everywhere: A book of papers from MLEARN 2004
<http://elearning.typepad.com/thelearnedman/mobile_learning/reports/mLearn04_papers.pdf>

Exercise 26: System Integration

1. I chose Business Process Analysis

2a. Enterprise Resource Planning is actually a process or approach which attempts to consolidate all of a company's departments and functions into a single computer system that services each department's specific needs. It is, in a sense, a convergence of people, hardware and software into an efficient production, service and delivery system that creates profit for the company. Primary benefit, prior to ERP, each department may be considered an independent fiefdom. Once a department's particular function is completed, it no longer cares for what happens afterwards. Efforts to integrate the system before always met with the stumbling block of different software and procedures. A sales person could not access the finance database to find out the customer's billing status, nor can he easily access the warehouse, inventory or delivery to find out the status of the customer's order.

2b. Customer Relationship Management is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprisee manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had purchased, and so forth. (TechTarget, 2009)

2c. Workflow Management is the management of business processes with information technology. By defining, analyzing, and redesigning an organization's resources and operations, workflow management systems ensure that the right information reaches the right person or computer application at the right time.(Aalst, 2009)

My bank is using CRM and the benefits are as follows

- Helping an enterprise to enable its marketing departments to identify and target their best customers, manage marketing campaigns and generate quality leads for the sales team.
- Assisting the organization to improve telesales, account, and sales management by optimizing information shared by multiple employees, and streamlining existing processes (for example, taking orders using mobile devices)
- Allowing the formation of individualized relationships with customers, with the aim of improving customer satisfaction and maximizing profits; identifying the most profitable customers and providing them the highest level of service.
- Providing employees with the information and processes necessary to know their customers, understand and identify customer needs and effectively build relationships between the company, its customer base, and distribution partners.

References

1. Tech-Faq, 2009, " Enterprise Resource Planning"

<http://www.tech-faq.com/enterprise-resource-planning-erp.shtml>

2. TechTarget, 2009," Customer Relationship Management"

<http://searchcrm.techtarget.com/sDefinition/0,,sid11_gci213567,00.html>

3. Aalst, 2009, " Workflow Management"

<http://mitpress.mit.edu/catalog/item/default.asp?tid=8633&ttype=2>

Exercise 25: M-commerce and the E-Wallet : Innovation and Mobile Devices

A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device. LBS services can be used in a variety of contexts, such as health, work, personal life, etc. LBS services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalized weather services and even location-based games. They are an example of telecommunication convergence. (Wikipedia, 2009)

Current wireless location based services are growing much slower than expected. One of the major problems is the inefficiency of geographic coordinates such as longitude/latitude and UTM. These coordinates require more than 20 characters at a resolution of meters that are difficult for people to remember and communicate. They are also difficult to be displayed on and input into small wireless devices. All these make geographic coordinates nearly useless to general consumers.

This technology has two barriers to overcome before it liberates great power. The first barrier is vast public awareness. If people don’t know the technology and its advantages, they will not use any features brought by the technology, and all these services will not have any advantages because of the introduction of the technology. The second barrier is wide availability of Universal Addresses. If people don’t know their Universal Addresses, they still can’t benefit from the advantages of the technology either. To overcome these two barriers, it requires great influence and comprehensive services that most small or medium size companies are not able to accomplish. Therefore, only large companies with large influence in the society and providing mass communication services can achieve the goal. An ideal candidate is a large telecommunication company which provides both wireless location based services and telephone catalogs for fixed phones.( Shen, 2003)

References :

1. Wikipedia, 2009, " Location Base Service"

<http://en.wikipedia.org/wiki/Location-based_service>

2. Shen, 2003," Problem and Solution , "Wireless Location Base Service"

<http://www.wirelessdevnet.com/features/nacjan03/>

Exercise 24: Virtual Business Worlds and Cyberagents

1. The term "software agents" describes a software abstraction, an idea, or a concept, similar to OOP terms such as methods, functions, and objects.[citation needed] The concept of an agent provides a convenient and powerful way to describe a complex software entity that is capable of acting with a certain degree of autonomy in order to accomplish tasks on behalf of its user. (Wikipedia, 2009) and they have various types of agents :
- Intelligent Software Agent
- Autonomous Agent
- Distributed Agent
- Multi-agent System
- Mobile Agent
- Fuzzy Agent
2. Intelligent Software Agent and Fuzzy Agent would be applied to the Artificial Intellegience and while Statistical Techiques would use under Mobile Agent.

4. Rocky - LC_MOO

I found the bot only recongized the keyword only and give certain response, for instances, I type in Hello, the response is ..hmm is that so , therefore, it is meaningless, however, when I type in Hi then the response is correct , hi , how are you ? Again, I typed in thanks then it will response you are welcomed, therefore, i believed, all the keyword is alreayd be hardcode with certain responses.

References:
1. Wikipedia, 2009, " Agents"
<http://en.wikipedia.org/wiki/Software_agent>