1. Customer relationship management (CRM) consists of the processes a company uses to track and organize its contacts with its current and prospective customers. CRM software is used to support these processes; information about customers and customer interactions can be entered, stored and accessed by employees in different company departments. Typical CRM goals are to improve services provided to customers, and to use customer contact information for targeted marketing.(Wikipedia, 2009)
2. Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer..(Wikipedia, 2009)
3. Supply chain management (SCM) is the management of a network of interconnected businessesinvolved in the ultimate provision of product and service packages required by end customers (Harland, 1996). Supply Chain Management spans all movement and storage of raw materials, work-in-process inventory, and finished goods from point-of-origin to point-of-consumption (supply chain)..(Wikipedia, 2009)
References:
1. Wikipedia, 2009, " Customer Relationship Management"
2. Wikipedia, 2009, "B2B"
3. Wikipedia, 2009, " Supply Chain Management"
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